July 26, 2009

China launches Arabic TV-channel

BEIJING: Chinese state television launched an Arabic-language channel beamed to the Middle East and Africa on Saturday as part of efforts to expand the communist government’s media influence abroad.
The 24-hour channel will air in 22 Arabic-speaking countries, reaching a total population of nearly 300 million people, China Central Television said in a statement.
The channel “will serve as an important bridge to strengthen communication and understanding between China and Arab countries,” said a CCTV vice president, Zhang Changming, in the statement. Beijing is carrying out a multibillion-dollar effort to raise the profile of its state media abroad by expanding CCTV, the Communist Party newspaper People’s Daily and the official Xinhua News Agency.

No comments:

Post a Comment